Establishing a developer community to support a young software platform doesn't just involve creating great development tools, it also means creating fantastic swag. These Coder T-shirts are fun, personal, and useful too.
I Love The Cloud and JavaScript Heart were created in limited edition runs and distributed to coders interested in developing for Blaast, a cloud-based mobile platform.
The t-shirts were incredibly effective in raising awareness for Blaast amongst Indonesia's developer community. In fact, the swag was so effective that the design was later pirated and re-sold across Indonesia, resulting in some unintended but welcome guerrilla marketing for Blaast.